While it IS targetted at younger kids, this isn't some fucking blue's clues show. I used to think "bleh, another kids show" until I made a post on an anime forum asking for suggestions for a happy series. A lot of people suggested it. I watched the first 10 eps on youtube and went out and bought it. Since then, I've watched the whole thing twice. All 70 some odd episodes and 2 movies. After all of my January / February preorders come in, I plan to watch it again.