Because none of us are internet noobs. Internet advertising is big business. I've seen people think that they won a free iPod because they shot a baloon or some dumb shit in a pop up window and so they go and fill out all the shit. I don't know. As long as one out of every 1000 people actualy buy something they are proably still making money.
Twenty-eight days... six hours... forty-two minutes... twelve seconds. That, is when the world will end.