I say you make this site a gaming ladder/tournament page.
If you host tournies and ladders through useast, attracting D2 and BW/WC3/SC/WC2 whatever anything on bnet, you could get alot of people.
I for one will support zel 100% and get as many clans as i can to sign up, besides everyone will have fun challenging people in a ladder.
Or just let people host tournaments off the site, I can point you to some GREAT GREAT ladder/tournament scripts, for 200 dollars and the place u buy em even installs em for ya.
Im sure if you provide the site addspace or something you will get a discount and such. You can probably work a deal out with them if you cant afford 200 dollars worth of script