http://www.bbspot.com/News/2007/04/g...e-storage.html

A snippet, "Greg Tomkins, an engineer at Google, is credited with coming up with the "infinity plus one" idea. "I was out in the yard when my kids ran up to me yelling at each other. My son said to my daughter, 'I hate you to infinity.' She replied, 'I hate you to infinity plus one.' And right then I knew I had the solution to competing with unlimited storage," said Tomkins."