Good ones are expensive. And the Samsung I'm going for has by far the best picture out of any I've seen.

I've just had a quick look on a few sites, and the cheapest 42" HDTV I can find is £800 = $1585. It's a Goodmans, looks like the back-end of a cow, and I haven't a clue whether it's LCD or Plasma. The next best is a Samsung at £850 = $1685.

If I go for the brand that was named by Countdown then it'll cost me under £500... without an instant guarantee that it's a product by a company that make great TVs.