March 29, 2004—The console dubbed the sexiest video game system is becoming even more attractive. Effective March 30, 2004, the Microsoft® Xbox® video game system will be available for only $149.99(1) in the United States and $199.99(2) in Canada, representing a significant savings of $30 for consumers in both regions. In addition, Microsoft will reduce the price of the Xbox console in Mexico to $1,999(3) pesos, which translates to a consumer savings of $500 pesos or roughly $45 (U.S.).

With a fantastic new price, more than 400 games, an active online community of nearly 750,000 Xbox Live™ subscribers, and DVD- and CD-playback capabilities, Xbox validates its competitive advantage while adding a whole new breed of Xbox players to its ever-increasing community of gamers, including many of the world's most well-known celebrities.

"I love playing Xbox games and believe that the system's cultural influence as a social entertainment brand has only just begun," said P. Diddy, rap legend and Xbox fan.